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Powownow Infographic
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Infographic design | Illustration | Print Design
Powwownow are a conference call service provider in the UK. They commissioned Bourne and Bred to create an infographic to illustrate the various types of stereotypes that are found in many UK corporate companies.
The brief
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Powwownow came to us for help to put together a fun, irreverent marketing campaign around office stereotypes.
The hope was that their target audience would find the images fun and relatable, and would want to share the visuals on social media and within their business networks. As well as being shared organically, the infographic would be featured on Powwownow's own blogs and social media as a way of generating PR and inbound traffic to the Powwownow website.
The solution
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We illustrated a large collection of office stereotypes into a long scrollable infographic that was hosted on the Powwownow website.
The illustration style features a diverse range of characters in familiar office settings all designed with a bold colour palette.
In addition to the main infographic, we created blog post headers and social media images to help Powwownow to promote the infographic online.
We also created a fun, interactive game of office stereotype bingo where customers could download and print their own bingo sheets to pin up around the office with the names of their colleagues written under the relevant stereotype.
“With a really quick turn around, being great with feedback as well as having their own input and recommendations for the designs, they always produce a well thought through design which executes our brief to a T.”
Candice Choo, Marketing Manager, Powwownow
