Red Bull Amplify Performance
What we did:
Direct mail design
Red Bull Talent Development Team commissioned Bourne and Bred to craft a brand identity and accompanying materials for their new Performance Development programme.
The brand had to align to Red Bull's core visual DNA, be inspirational and encourage people to take an interest in their performance development.
We were inspired by the many cultural and music events Red Bull is involved in and created an identity that drew inspiration from vintage musicians and bands. The theme flowed through into a desk drop consisting of a steel vinyl disk with repositionable magnets that could serve as a reminder of what had been learnt in the programme. We created visuals for a simple mobile app and many participant facing printed materials too.