Michelle Goodall branding
What we did:
Michelle Goodall is a professional digital consultant with 18 years' agency and consultancy experience. She wanted to take her personal brand to the next level and commissioned Bourne and Bred to craft a consistent identity to be used across social media and her consultancy website.
Michelle wanted the identity to represent a sense of networking, diversity and the idea of organic growth of marketing campaigns.
We created a logomark that represented different people and ideas coming together to help organisations grow. The typography is bold but with rounded edges, creates a sense of approachability.
In additional to the logo, we crafted a repeating pattern made of + signs that was used in the background to further strengthen the idea of growth.