Freight_in_the_city_header
 
 

Freight in the City branding


What we did:
Branding
Print design
Online and print marketing

Brief

Freight in the City is an online resource for the transport industry that contains information, news and events on sustainable urban deliveries. Bourne and Bred were commissioned to design the visual identity of the resource and the 2015 summit event.

The brief was to create a brand that was unique, easily identifiable, promoted green credentials and had longevity.

 

Approach

We developed a recognisable identity using a city skyline and vehicles appearing to drive towards the viewer. The logo was flexible enough so that the skyline could be changed to a different city (depending on the Summit location) and the vehicles could be added or removed depending on the summit topics.

From logo to printed adverts to online marketing materials, Bourne and Bred delivered a professional, cohesive brand.

View the resource here.

 

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