British Airways L&D proposal

What we did:
Digital design


Making proposals stand out and get noticed is something we have had a lot of experience with. Mind Gym required an interactive proposal to highlight the amazing work they do in the learning and development field to British Airways.

The proposal had to inform, engage and excite British Airways while filling them with confidence that Mind Gym was their next learning and development partner.


The interactive PDF broke what was quite a content-heavy document down into a digestible, easily-to-navigate document. Using rollovers and text-based links, we designed the proposal so the client could explore the the content at their own pace and understand the information they needed quickly.

With it's distinctive visual style and great user experience, the proposal was a winner with both Mind Gym and British Airways, and the start of a good relationship took flight.


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